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"I hear, I forget; I see, I know; I do & I understand" -- old proverb

This proverb is our business model. Practice, application,

performance, and execution is the best way for analysts

to be trained in how to use corporate financial reports.

Our seminars teach application; real world companies. We

measure participants actual performance using real financial

statements. Traditional textbooks focus excessively

on problem sets; made up exercises for "Widget Company" .

Barry Frohlinger spent years as a banker at Bank of America and

Texas Commerce Bank joining with Jon Stroble to start this training firm. Barry

Frohlinger, Inc. is the pre-eminent training and consulting firm

dedicated to helping analysts learn quickly but comprehensively how to

understand and analyze financial statements. We have taught in

excess of 100,000 analysts over the past 30 years.

We focus on applications; all of our seminars use real,

current financial statements. Participants leave our seminars

trained with financial accounting and analysis skills.

We love to teach and participants love our seminars.

We develop and conduct seminars in all aspects of Financial

Reporting and Analysis. Each seminar is designed to meet the

specific needs of the institution.

In addition to training, the firm does consulting assignments in valuation,

speaks at industry conferences and performs corporate financial analysis.

Our firm assists analysts in understanding current disclosure and how to create continuous, not periodic, updates to reflect today's business environments.

We teach participants a number of key performance indicators to really understand a company's business model and its business risks, financial structure and operating performance. We teach participants how to search for and find the hidden data contained within the financial statements. We teach participants to understand economic reality and how closely the accountant measures this reality.